Hello Pasta Launches in New York City

June 30, 2010  |  News  |  2 Comments
New Pasta Model Spices up Fast Casual Market

WEDNESDAY, JUNE 30, 2010 – NEW YORK

Hello Pasta, a new model in fast-casual dining that serves perfectly cooked pasta with delectable sauces, will launch its first of four restaurant locations at Lexington Avenue between 54th and 55th in New York Cityon July 7, 2010.

Hello Pasta will offer a choice of imported, organic Italian pasta (with whole wheat and gluten-free options) served with high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients for under $10.  A serving of pasta will come in small and large sizes and will be made-to-order within minutes.  Hello Pasta’s 11 delicious sauces, each created in the Hello Pasta test kitchen, include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta ‘signatures’ such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.
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The Benefits of Pasta

June 9, 2010  |  Pasta  |  No Comments

WE LOVE PASTA…

The HELLO Fuel for Passionate People

Pasta is a grain-based food that’s high in complex carbohydrates.
These nourishing carbs provide long-lasting energy for your brain and muscles. Hello productive afternoon!

When topped with lots of vegetables and some protein, pasta dishes create well balanced meals that keep your blood sugar levels stable.
This prevents hunger pangs – hello good mood – and reduces between-meal snacking – hello weight control. Read More

Fast-Food Pasta Hits N.Y.

April 26, 2010  |  News  |  No Comments
FAST-FOOD PASTA HITS N.Y.

SATURDAY, APRIL 26, 2010 – BY SUMATHI REDDY

as seen on Wall Street Journal online

Let the pasta wars begin.

Restaurateur Laurent Lesort, who has partnered with his brother, Frederick, in the past, is now pairing up with two French friends to launch a new franchise called Hello Pasta.

The first of 10 planned restaurants will open in June on Lexington Avenue between 54th and 55th streets.

A month later the well-established French franchise Nooï, with more than 50 locations across France, will open its first U.S. location, just 13 blocks from Hello Pasta at 370 Lexington Ave.

Rendering of new Hello Pasta Restaurant at 649 Lexington Ave (Bluarch)

“It’s great to have competition,” said Christopher Sanchez, chief operating officer of Nooï North America, which opened its first location in 2006 in France.

Both chains have a similar concept. Think Chipotle, only made-to-order varieties of pasta with myriad sauces, ready to go in a carton in several minutes.

The fast-food pasta concept is one that exploded in France, which has three major chains and several smaller operations, some expanding elsewhere in Europe.

The Hello Pasta founders are receiving undisclosed financing from British-born billionaire and chairman and CEO of GFI Group Inc., Mickey Gooch.

“Our goal is to be the Starbucks or Pinkberry of pasta,” said Gregory Baratte, partner and chief marketing officer of the operation, in a statement provided by his publicist. Read More

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